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| Insperience Studio New experience center allows people to test drive appliances and cultivate home design ideas Whirlpool Corporation opened the doors to its Insperience Studio, a new 12,000 sq. ft. facility in Atlanta, complete with live kitchen and laundry displays that feature the latest products and home design ideas from Whirlpool and KitchenAid brands. This flagship location will serve as a destination for consumers to meet with their builders, designers, architects, families and friends to discuss, test and decide what appliances and home designs best suit their needs. “We are constantly searching for new vehicles to bring us closer to our customers and Insperience Studio will do that in so many ways,” said David Swift, executive vice president, Whirlpool North America. “This facility represents one of the most creative and innovative ventures in the company’s history and will keep Whirlpool and KitchenAid brands at the forefront of product innovation and home design.” Located at the crossroads of Peachtree and Piedmont in Buckhead, Insperience Studio will allow people to test drive appliances in a no-pressure environment. A selection consultant will guide guests through seven different working displays, where the latest refrigerators, dishwashers, ovens, ranges, laundry products and appliances will be available. Guests could even come in and prepare a meal or do a load of laundry to see how the appliances really work. “If you are shopping for an appliance or just interested in what’s new in product and home design, the Insperience Studio will be unlike anything you have ever seen,” said Jan Walters, manager of Insperience Studio. “There is no substitute for being able to actually turn the knobs and open the doors on working appliances.” As the leading U.S. market for single-family housing permits and boasting a population growth of nearly 40 percent over the last five years, Atlanta is an ideal location for a flagship concept such as Insperience Studio. Consumers can just walk in or make an appointment to guarantee usage of display areas in advance. In addition to touring the kitchen and laundry displays, Insperience Studio will offer chef demonstrations, cooking classes, Fabric Care events and product training. The major Whirlpool and KitchenAid appliances on display at Insperience Studio will not be for sale on-site, but guests interested in making a purchase will be recommended to a point of purchase or a Whirlpool Corporation dealer. About Insperience Studio: The Insperience Studio is a 12,000 sq. ft. state-of-the-art facility in Atlanta equipped with live kitchen and laundry displays. These lifestyle vignettes show the latest products and home design ideas from Whirlpool and KitchenAid brands, including: refrigerators, dishwashers, ovens, ranges, laundry products and countertop appliances. In addition to touring the lifestyle kitchen and family studio, Insperience Studio offers chef demonstrations, cooking classes, Fabric Care events and product training. |
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